Make Your Pitch More Memorable
To continue this week’s discussion of effective elevator pitches, today we’re going to talk about visual words and how they can be used to make your pitch more memorable. What’s a “visual word”? It’s any word that conjures up an image in a person’s mind when they hear it.
People often ask us why we call graduates of our Efficiency Sales Professional Certificate™ “ninjas.” We chose that word because it’s visual. When you hear the word, you see a stealthy, agile, alert, and centered individual. People know what a ninja looks like, and it doesn’t have a negative connotation (at least for most people). I’ve been asked, “Why don’t you call an ESP graduate a ‘guru’? Isn’t that a more fitting description for an expert?”
The last time I saw a picture of a “guru,” it was a dude wearing a loincloth sitting silently under a banyan tree with his eyes closed, presumably deep in thought. Not exactly the best image for a sales professional.
When you’re working on your elevator pitches, come up with some visual words that are relevant and appropriate. It will make your pitch more memorable (and as a result, it will make you more memorable, too!).
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