The Income-Producing Property


One of the prime targets for efficiency retrofits is income-producing property. You can give yourself a leg up on the competition if you demonstrate for your prospect the many different ways in which your project will make their building more competitive, profitable, and valuable. Here are some of the many benefits you may choose to work into the discussion:

1. More competitive:

  • Lower occupancy cost positions the building as more cost-effective for tenants
  • Enhanced comfort and productivity improve tenant retention and building reputation
  • Sustainability provides marketing advantage

2. More profitable:

  • Better tenant retention and attraction increase revenue while reducing cost of tenant churn
  • Lower vacancy rates yield higher rental revenue
  • Lower tenant utility bills provide opportunity for higher base rents

3. More valuable:

  • Rental revenue (from above) increases cash flow
  • Lower operating costs increase cash flow
  • Higher Net Operating Income (NOI) supports higher appraisal

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By (Mark Jewell, CEO of Selling Energy | | | sales tips |
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