The Weekly Coaching Conversation


There are many different management styles (and many different types of mangers). The managers who know how to coach their employees – and who take the time to do so – end up leading the most effective teams. They give constructive feedback on a regular basis, work with their employees to strengthen weaknesses, and in turn, elicit high-quality performance from everyone with whom they work.

According to Brian Souza in his book, The Weekly Coaching Conversation: A Business Fable About Taking Your Team’s Performance – and Your Career – to the Next Level, managers should meet with team members on a weekly basis. In these sessions, the manager should strive to answer five questions: “What must they do? How should they do it? Did they do it? What did they do right? How can they improve next time?” The answers to these questions will inform the manager of the type of coaching the employee needs (if any).

For a more in-depth look at the “coaching” style of management, I highly recommend picking up a copy of this book.

Here’s a summary from Amazon Books:

“Improve team performance. Transform your career. Change lives.

“Whether your team is in an office, on a field, in a classroom, or in your living room have you ever thought they had more to give, but you weren’t quite sure how to get it out of them? Have you ever wanted them to play up to their potential, but didn’t quite know how to make it happen? Are you looking for that one new idea, that one simple strategy that will take your team’s performance and your career to the next level? If so, The Weekly Coaching Conversation is definitely the book for you.

“Every once in a while a book like this comes along with a message so simple yet so profound it literally changes people’s lives.

“In a story as inspiring as it is informative, bestselling author Brian Souza reveals the secrets to unleashing a person’s potential. Introducing a groundbreaking, yet simple-to-understand and easy-to-apply coaching framework that’s backed by years of rigorous research, The Weekly Coaching Conversation gives managers and leaders the playbook to turbocharge any team's performance.”

Love one of our blogs? Feel free to use an excerpt on your own site, newsletter, blog, etc. Just be sure to send us a copy or link, and include the following at the end of the excerpt: “By Mark Jewell, Wall Street Journal best-selling author of Selling Energy: Inspiring Ideas That Get More Projects Approved! This content is excerpted from the Sales Ninja blog, Mark Jewell's daily blog on ideas and inspiration for advancing efficiency. Sign up at”

Want our daily content delivered to your inbox? Subscribe to the Sales Ninja blog


By (Mark Jewell, CEO of Selling Energy | | | leadership |
next post → ← previous post