Why We Do What We Do in Life and Business
Humans are driven by habit. Whether we develop them consciously or subconsciously, our habits have a huge bearing on our day-to-day decisions and actions. As sales professionals, it’s vital that we align our habits with our professional goals – and in many cases, this requires us to make a conscious effort to reverse the ones that get in the way of our goals.
So how do you fix bad habits? The first step is to understand how habits work from a psychological perspective. This equips you with the tools to trick yourself out of unwanted habits and to develop and hone productive ones. In Charles Duhigg’s best-selling book, The Power of Habit: Why We Do What We Do in Life and Business, Duhigg provides an in-depth look at the science of habit and how to improve your personal and professional life through habit-change.
Here’s a summary from Amazon Books:
“In The Power of Habit, Pulitzer Prize–winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.”
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