We're Just Too Busy
In keeping with yesterday’s blog, today we’ll go over another common objection and how to overcome it.
It can be hard to predict your prospect’s current situation, even if you’ve done thorough research on the company, decision-makers, and so forth. In some cases, you’ll approach a prospective organization that seems to be a great fit for your product or service, and they’ll simply tell you that they’re “too busy with other improvements right now.” Rather than accepting this as the final answer, consider responding with something like:
“It’s funny you should say that, because that’s exactly the best time to be thinking about energy. Are you doing any capital improvements that either consume or generate energy?”
If you ask this question and happen to catch the project early enough, you may be able to improve the efficiency of the design (perhaps tremendously) at little or no marginal cost, particularly if you make certain aspects of the project rebate-eligible by tweaking the specs.
Additionally, you might even be able to leverage the existing project to reduce the level of inconvenience that your project would otherwise cause. For example, the existing project may require building modifications, and if contractors are already opening up walls and moving things around, you might be able to jump in there and make your own modifications without causing additional hassle for the tenants of the building.
Love one of our blogs? Feel free to use an excerpt on your own site, newsletter, blog, etc. Just be sure to send us a copy or link, and include the following at the end of the excerpt: “By Mark Jewell, Wall Street Journal best-selling author of Selling Energy: Inspiring Ideas That Get More Projects Approved! This content is excerpted from the Sales Ninja blog, Mark Jewell's daily blog on ideas and inspiration for advancing efficiency. Sign up at SellingEnergy.com.”
Want our daily content delivered to your inbox? Subscribe to the Sales Ninja blog!